ATLANTA, GEORGIA – AUGUST 24: Mike McCarley, founder and CEO of TMRW Sports, and Rory McIlroy of Northern Ireland speak during a press conference prior to the TOUR Championship at East Lake Golf Club on August 24, 2022 in Atlanta, Georgia. Cliff Hawkins/Getty Images/AFP (Photo by Cliff Hawkins / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)